As you may already know if you follow me for a while, I love trends! Christmas is a crucial season for your small creative business. It provides a golden opportunity to boost sales and showcase your creative and unique products. Staying updated with the latest trends ensures that your offerings are relevant and appealing. This year, I’ve done the Christmas Trends 2024 research for you! Trends like bows, candy cane motifs, and tropical and DIY kits are setting the stage. Knowing these trends now (July), can help you create products that capture the festive spirit and attract more customers and press alike!
Are you looking for essential tips to maximize your exposure during the Christmas season? Then look no further, because I wrote this blog for you! Featuring beautiful, inspiring imagery and easy-to-implement strategies, you cannot miss it!
Trend 1: Bows
Bows are making a comeback as a timeless symbol of gift-giving and decoration. Bows are not just for wrapping presents!
This year, bows are incorporated into everything from macrame wall hangings to holiday wreaths.
For ceramic artists, adding bow designs to mugs or ornaments can give a festive touch.
How about beautiful giant bows with leftover fabric if you are into fabric?
By integrating bows into your product range (or maybe a styled photoshoot), you can tap into this elegant trend and offer customers something special for their holiday decor.
Trend 2: Candy Cane
Candy cane patterns and colors bring a sense of nostalgia and joy. Whether it’s red and white stripes on a macrame project or candy cane-inspired pottery, this trend is all about fun and whimsy.
Small creative businesses can create a range of products, from tree ornaments to festive earrings or necklaces, that feature this playful motif. Embracing the candy cane trend can help you connect with customers looking to add a touch of classic Christmas charm to their homes.
You can find a fun and easy candy cane project in my book “Macrame Christmas: 24 festive projects using easy knotting techniques”.
Trend 3: Homestead
The homestead trend focuses on rustic, cozy, handmade aesthetics that bring a warm, inviting feel to the holiday season.
Think macrame stockings, ceramic vases with earthy tones, and hand-painted wooden signs.
This trend appeals to those who appreciate green, sustainable, and locally sourced materials. Offering homestead-inspired products can attract customers seeking a more authentic and eco-friendly holiday experience.
For more homestead cosiness and if you are crazy about macrame as much as I am, then you will enjoy creating a magical setting for your children and loved ones with a timeless & unique large macrame stocking, ready to be filled with Christmas gifts.
If you’re looking for super cute and versatile Christmas decorations, then my macrame mini stocking pattern is ideal for you! You can use it to decorate your Christmas tree, use for making your own handmade advent calendars, fill them with yummy treats, and gift them as Secret Santa, to teachers and friends. Get the pattern here!
Trend 4: Tropical
For those looking to break away from traditional Christmas themes, the tropical trend offers a fresh and vibrant alternative.
Think palm leaf decorations, bright colours, and tropical-themed macrame projects.
The tropical trend stands out and appeals to a diverse audience, especially in warmer climates like Australia, New Zealand, and South Africa.
If you choose to create tropical-themed products, you can cater to customers looking for unique and lively holiday decor that brings a bit of summer into winter.
Trend 5: DIY & Kits
DIY kits are increasingly popular, offering a hands-on approach to holiday decorating.
These kits can include materials for making macrame or fabric ornaments, wooden painting sets, or ceramic and crochet Christmas decorations.
They cater to customers who enjoy crafting their own decor and gifts, making it a fun and interactive trend.
Offering DIY kits can help you engage with your audience more deeply and encourage them to create personalized holiday items.
P.S. Don’t forget to ask for feedback!
For more DIY Christmas decorations inspo check out my free blog “Best Free Macrame Christmas Patterns” with amazing free Christmas tutorials to make beautiful angels, pretty stars, Christmas trees, and much more!
In my book “Macrame Christmas: 24 festive projects using easy knotting techniques” , you can find beautiful patterns to replicate like the giant Christmas star!
Trend 6: Midnight Blue
Midnight blue brings a sense of elegance and serenity to Christmas decor.
Midnight blue is a deep, rich colour that can be used in macrame wall hangings, ceramic pieces, or holiday wreaths, adding a sophisticated touch to festive decorations.
Products featuring midnight blue can appeal to customers looking for a modern and chic holiday aesthetic.
If you blend midnight blue with other colours like gold or dusty rose, you will have more opulence, pair it with orange if you’re looking for a more creative touch.
Trend 7: Plum & Pine
Plum is another sophisticated colour trend for Christmas 2024.
This royal colour gives a rich and luxurious feel to your holiday decor. This hue can be incorporated into various crafts and textures (I am thinking, velvet fabric) which provide a unique and elegant twist on traditional holiday colours.
Plum-coloured items can attract customers seeking a distinctive and upscale look for their Christmas decorations.
If you appreciate a stylish-organic approach to holiday decor, combining Plum’s rich hue with the natural, hearty vibe of Pine is the perfect option for you!
Incorporating pine elements with plum can create an elegant yet cosy atmosphere.
This trend is ideal for customers who appreciate nature-inspired decorations and a refined, warm Christmas setting.
Importance of Being Trend-Savvy
Keeping up with trends is essential for staying competitive in the market. Being trend-savvy ensures that your products meet consumer preferences, making them more likely to sell and be featured in magazines and guides.
Christmas is a highly competitive season, and staying on top of current trends can give your small creative business a significant advantage.
Aligning your products with the latest trends can attract new customers and retain existing ones, ultimately driving higher sales.
Strategies for Maximizing Exposure
- Sending Pitches to the Press: Craft compelling pitches highlighting how your products align with current trends. You can research and target relevant publications and bloggers to increase your chances of getting featured. Don’t know how? Check out my masterclass “The Power of PR” for the fundamentals of starting doing your PR and getting ahead of your competition. Or join the “Hello Creatives Club” where PR will be covered in August.
- Social Media Promotion: Use platforms like Instagram and Pinterest to showcase your trend-aligned products. Engage with followers through festive posts and interactive content.
- Collaborations and Partnerships: Partner with influencers and other small businesses to expand your reach. Joint promotions and giveaways can attract new audiences. Check out my blog “TOP 6 collaboration ideas for your small business” for more inspiration
- Email Marketing: Send festive newsletters featuring new trend-inspired products. Offer exclusive discounts to subscribers to drive sales. Don’t have a mailing list? I’ve got you! “Build and Nurture your Mailing List”, is a self-study online course, ideal if you haven’t started a mailing list yet or want to grow your list.
- SEO and Blog Content: What’s SEO? In simple words, SEO is all about making sure websites are super easy for a search engine, like Google, to find and recommend to other people looking for information (or your products). It’s like making sure your macrame mat holder for women who like yoga is the coolest and easiest to find on the web! I suggest writing regularly engaging blog posts on your specific expertise, this will attract organic traffic to your page. Optimize your product descriptions regularly and listings for search engines to improve visibility.
That’s all!
Staying up to date with the latest Christmas trends and strategically planning for the holiday season, results in a significant impact on your small creative business. Aligning your products with trends like bows, candy cane, homestead, tropical DIY, and elegant colour palettes, means that you can attract more customers, boost your sales and get featured in Christmas guides and magazines. Start preparing early, pitch to the press, and use social media effectively to maximize your exposure and make this holiday season a successful one.
Which trend will you try? Which one you like the most?
Isabella xo
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